The Rise of Omnichannel Shopping


The Rise of Omnichannel Shopping

We frequently discuss the choices shoppers make between buying items online or visiting a physical store. In the past year, with both options readily available, shoppers have increasingly embraced a combination of both approaches, often within the same shopping experience. Additionally, nearly all major brick-and-mortar retailers have enhanced their digital presence, leading to a growing number of shoppers seamlessly navigating both online and in-store channels.

This phenomenon of omnichannel shopping shouldn't come as a surprise when considering the reasons behind shoppers' choices for different channels. Omnichannel shopping combines the convenience and research capabilities of online shopping with the tangible, hands-on experience of shopping in physical stores. Consequently, it's common to see shoppers begin their journey in one channel and then transition to another.

For instance, 66% of shoppers conduct online research before visiting a physical store to make a purchase.

32% make their initial purchase online and then head to a store for product pickup.

An additional 20% initiate their shopping experience in-store but complete the purchase online.

Another intriguing trend is that 36% of shoppers go online while inside a physical store to compare prices, gather more product information, and access product reviews.

Share this post

Related articles

Stay updated with our informative and engaging blog content.

Get Started Easily Today!

Discover the benefits of our service and start selling online effortlessly.